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Wellness Industry
World renowned economist and author, Paul Zane Pilzer, former economic advisor to two United States Presidents and the Editor in Chief of Success Magazine, predicts the Wellness Industry will be the next major force in worldwide business, reaching an annual turnover of 1 TRILLION dollars by the year 2010. In his best selling book "The Next Trillion: How the fortunes of the new millennium will be created in the Wellness Industry", Pilzer exposes the truth about why half the developed world population is unhealthy and overweight, how we have become caught between the economic interests of the trillion-dollar food industry and the trillion-dollar healthcare or "sickness" industry. Pilzer explains why consumers will turn away from consuming more material goods and instead seek to achieve internal self-improvement - healthier foods, vitamins, nutritional supplements and fitness programs - and why consumers will create a virtually limitless and sustained demand for wellness-based products. In his book he says:
"The greatest opportunity in all products of new technology, traditionally and in the future is in the DISTRIBUTION of those products," he writes, "....the real money is made by people who carry that invention from the laboratory to the consumer, and make an impact on that consumer's life. Those people are the DISTRIBUTORS of Wellness Products and Services. We are starting to see the emergence of a wellness distribution business... a business of people who educate people about products and services that will improve their health and develop customer relationships and then people will go back to their distributor of that product for more and more information on food and health. The number one reason of all reasons (people) turn on the Internet is to find out information about health and wellness. HEALTH is the most popular subject on the web. Ten years from now...we will look back on this time with the Internet as the BEGINNING of the health and wellness information EXPLOSION that the Internet is causing." |
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